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8z Real Estate CEO Discusses Internet Lead Generation at National Real Estate Event

(BOULDER, Colo., December 22, 2014) – Last month, 8z Real Estate founder and CEO, Lane Hornung spoke on a panel at the annual REALTORS Conference & Expo. This event is hosted by the National Association of Realtors (NAR). Hornung was one of four panelists from across the country, representing successful brokerages that are invested in internet lead generation.

The internet is an indispensable resource for home buyers, with NAR research data indicating that, “Forty-two percent of buyers first looked online for properties for sale as their first step—a jump from 35 percent in 2011.”

While home buyers are using the internet more than ever to search for a home, many real estate brokers struggle to find the right strategy to convert that website visitor into a lead, and eventually a client. The November 9th panel discussed the level of investment, time resources and realistic expectations of conversion rates for internet leads.

As Hornung explains, “The internet is ubiquitous. There are many websites available for home buyers to browse and search real estate, but real estate buyers are looking for more. They want access to real estate listing information online, but they also want support that the internet is not able to provide. The key to a successful real estate lead generation website is the customer service and Realtor expertise available for home buyers.”

Hornung rode the early wave of online real estate leads when he co-founded COhomefinder.com in 2004. At that time, real estate website providers didn’t have the packaged search and display sites, utilizing IDX feeds from the MLS, which are now available to individual brokers and brokerages. Combined with the best technology, the early model for cultivating COhomefinder.com leads was through personal customer service by the Client Care team. While the technology that supports the search and display website has evolved, the Client Care team has supported all of 8z Real Estate and COhomefinder.com website visitors since both sites were founded.

About 8z Real Estate

8z Real Estate is a real estate brokerage built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. Realtors implement a client-centric approach to real estate transactions. Proactive, honest and trustworthy, 8z brokers listen to clients’ needs, address their concerns and deliver customized real estate solutions. Each Realtor specializes in specific neighborhoods throughout Colorado, allowing them to continually grow their knowledge base about the area in which they live and work as well as offer the “inside scoop” on everything local. For more information call 303-563-4103 and visit http://8z.com/.

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